(Editor s Note: We ve taken some of the ideas in this post and compiled The Event App Buyer s Guide. It s a free eBook for people looking to choose the right event app for their organization. Learn a complete method for evaluating vendors, including an Event App Scorecard that allows you to objectively compare competitors with a numerical rank. Or watch the same info in our free webinar. Make your decision process simpler today!)
When you’re looking for the best conference apps or event apps it’s easy to get lost in a sea of possibilities. The landscape of providers and features is varied, and seems to always be in a continuous state of flux. It’s exciting for buyers because it means unprecedented innovation, but it’s also becoming easier and easier to lose sight of the things that really matter when choosing the best event app.
Defining the Best Conference App and Event App
When we say “event app,” we’re usually discussing a basic set of non-negotiable features that make up any product. You want an app that will help guide your attendees around the event, pick their agendas, get important updates from the organizers, network with other attendees, and provide feedback. Starting there will help you narrow down the best conference apps and event apps.
Narrowing the Choices
A lot of time and energy is put into selling event app buyers on features that are often minor or inconsequential. At the end of the day, you’ll want your event app company to be able to answer the following questions to your satisfaction:
How easy is it to create an app?
Will it work for my attendees both online and offline?
Will attendees know how to use it to successfully navigate my event?
Can I make last-minute changes and publish them immediately?
We’ve created a chart to help you quickly narrow the choices when it comes to event apps and conference apps based on a few key distinguishing features.
Guidebook conference app competitor comparison chart 2017
The above is based on a reasonable amount of research on our part from providers’ feature listings and conversations with clients. Not all providers publish their pricing, so we grouped them based on the cost of their average event app or conference app.
$ is $0-$6,000; $$ is $6,000 and above.
Please note that individual offers to clients can vary widely.
Multiple options for securing your app*
Depending on the nature of your information, you may need your app to be under lock and key. There are several levels of enterprise security these days: whitelisting, SSO, and MDM. Make sure your app provider offers different options to suit your security needs.
*Enterprise Security: includes whitelisting, sso and MDM
Build before you buy
Building an app requires some time commitment. Before you decide to invest in a mobile app builder, test the technology and make sure you are comfortable using it. If the provider doesn’t allow you to try the product pre-purchase, that should raise concerns about the solution’s ease of use.
One way to build an event app quickly is to divvy up and delegate the work so you don’t have to enter all the information. With some app providers, collaboration features are limited or require an additional charge. Having multiple editors on your app, and varying levels of privileges for them, will allow you to work quickly and efficiently.
**Owners, Editors, and invited collaborators (no need to create a log-in) can all participate in building an app.
Social Interaction and Networking
Networking is one of the top reasons people attend events. Make it easy for attendees to create new connections and get the highest possible ROI out of your event. If your app encourages social sharing and links to existing social media accounts, your users will use the app more frequently.
Surfacing personalized content to attendees
Some event app platforms have the ability to curate a unique experience for each attendee, increasing their perceived value from the app. In our experience, apps with personalized content have a significantly higher engagement rate from their attendees.
Published, Transparent Pricing
Let s be honest, there are plenty of app providers out there. When comparing providers, check to make sure they are clear and upfront about their pricing. Rather than wasting your time with demos of overpriced apps, consider providers who are transparent with their pricing model.
Ability to edit your app on-the-go with a mobile device
Things at your event change at a moment s notice and you don’t always have a computer available. Check to see if you can make edits and adjustments to your app right from your phone.
Tracking of app content changes
As you build your app and have multiple people contributing content, someone might make a mistake or fall behind on their assignments in the building process. Revision history is an excellent way to keep everyone on schedule and track the changes that have been made.
Typically you have different groups or categories of attendees at your event. Rather than spam all of your attendees with messaging that is only relevant to a small portion of users, you can target them. Segmented messaging features allow you to send a message to a single attendee or all the people attending a specific session.
Features and functionality previously mentioned in this post including native apps that function offline, live polling, customizable icons and colors, session attendance limiting, and drag and drop editing have now all become standard event app features. While it is important to make sure your provider offers these abilities, it is more likely than not that they have this functionality. so we chose to focus on more recent must have innovations from mobile app providers.
Different companies structure their prices in different ways. Unfortunately, most companies do not publish their pricing online, and it’s up to you to negotiate a good deal with them. This can often work against the consumer and lead to unexpected fees.
Making a Decision
After you have narrowed your choices and demoed the products of your front-runners, the time will come to choose the best conference app or event app. Beyond a list of features and a quoted price there are several intangibles that should drive your decision.
When you look at the app, is it visually appealing? Is navigation of the app self-evident? And can you truly brand the app to your own specifications? We find that users prefer a clean, simple and modern style when using an event app.
Is the app going to work regardless of your venue’s connectivity? Can the provider give you any guarantees about the app’s functionality? Find out now before it’s too late!
Perhaps most important of all will the provider be there when you need them most? Be sure it’s clear whether or not you’ll have a dedicated account manager and how to get a hold of someone if something isn’t going quite the way you planned. Your satisfaction with the service is directly linked to the effectiveness of your app and the happiness of your users.
Check out our method for comparing event apps in The Event App Buyer s Guide. Learn the most important parts of an event app, plus use our Event App Scorecard to objectively rank your top vendors with a numerical score. Download it now by clicking below!
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